Sony have been at it again, this time putting up a huge billboard in London with the slogan “Your Girlfriends White Bits Here”. Looks like Sony is on a major Ad campaign push at the moment, probably a result of delaying their advertising over Christmas while there was a PSP stock shortage.

Kotaku has photos of the billboard, sitting in front of the Anglican Cathedral.

Looking at the comments the post on Kotaku has provoked, this latest campaign by Sony is winning few friends. Of course, all publicity is good publicity, and the fact that these adverts have people talking about them is helping promote the Sony product, even when the adverts are not liked by the public.

Sonys advertising campaign is also discussed on Arstechnica