Intersting article over on Joystiq, which talks about how powerful the Sony brand is.
According to a study by AlixPartners, Sony is the most poerwful brand based on consumer trust (as opposed to any brand power a product or company aquires based on short term actions such as mass marketing, price cutting etc).

Sony came in […]

GameSpot have got a review of the PSP Game ‘Pimp my Ride’. I don’t really want to spoil their review by giving away the final score the game gets, but I’ll give you a hint. Its more than 1.6 out of 10, and less than 1.8 out of 10.
Theres always something about a game being […]

If you have yet to purchase a Sony PSP here in the UK, or are looking to perhaps suppliment your exisitng PSP with a second unit, you’ll be pleased to hear that Sony are dropping the price of the PSP by £30 down to £129 (GBP) at the start of May 2007.
This can probably be […]