SCEA has announced its new advertising campaign for the Playstation Portable, which is to feature New York Giant Michael Strahan.

“Using Michael Strahan in the title spot helps us convey the message that PSP is one of the most aspirational entertainment devices out there,” said Peter Dille, senior vice president, marketing and PlayStation Network, SCEA. “We know that celebrities and athletes are on the road a lot and travel with their PSPs. Michael and a number of his teammates are big fans of PSP so it was a natural tie-in to include him in the campaign.”

“I love playing my PSP and getting to work with these guys for the advertising campaign has been a lot of fun,” said Strahan. “With my busy travel schedule during the season, the new PSP is a perfect companion for long road trips and allows me to play against my teammates in online matches when we are together or even across the country.”

While I’m generally of the opinion that celebrity endorsements are usually 1 part fabrication, 9 parts lie, in this instance I can almost believe that those players who are stuck on the road for hour after hour could actually be found playing a bit of NBA’08 on the PSP. (I could equally believe that they are just as likely to be playing Nintendogs on a DS, but thats another story).

Regardless of my thoughts on celebrity endorsements, its good to see Sony move its advertising of the PSP in a slightly new direction, with some celebrity tie-ups to help push it over the holiday period.

Via: GameDaily